Social Norms and Behavior Change Key Terms and Concepts

Entrenched patriarchal norms and weak implementation are mutually reinforcing barriers to women’s land rights (WLR).

Discriminatory norms stifle and dissuade implementation, and a lack of implementation lends legitimacy to those who actively deny women their rights. Because of this, Social Norms and Behavior Change (SNBC) are a core and key component of any S4HL intervention. These Key Terms and Concepts and Additional Resources can help support thinking to identify the SNBC approaches for WLR changemakers.

SNBC Key Terms and Concepts:

Additional SNBC Resources: